5 Tips to Smash your Holiday Sales
It’s that time of year! We are rounding the bend of 2018 and if you are anything like us, the holiday season is full of friends, family and joyous celebrations. If you’re also business owners like us, it’s THE time to position yourself to end the year strong and start 2019 with a bang so we created 4 affordable packages. Smashing your holiday sales doesn’t have to be gruelling and tiring. Yup! You CAN have a successful, stress-free holiday season. Here are some tips to get you started.
1. Make a unique offer
The holidays are a special time of year filled with twinkly lights, tinsel and magical moments. Use this time to create your own magical moments and make a unique holiday offer. We don’t mean selling your goods for rock bottom prices to compete and stand out.
Take a look around at the major department stores during this time of year. They have gift sets galore wrapped up in very festive packaging, with plenty of promotions and add-ons unique to their brand. Now, you don’t need to be a multi-million dollar business to do this. With one of our holiday packages, we can help you bundle your best-sellers in some beautiful holiday packaging, pair them with some killer product descriptions and write really inspiring messaging. For your best results, make 2 or 3 holiday gift sets available to give your customers options for purchasing the perfect present. All you need are your best-selling bundles and a little extra push to get your products in front of more of your ideal customers.
For example, if you are a knitter, package a limited edition hat and mittens. BOOM.
If you are selling pyjamas, package one of your favourite holiday books with your children’s PJs for a great Christmas Eve present. Voila.
If you sell wholesale coffee beans, collaborate with a local mug designer or card maker to make gift-buying a one-stop-shop for your customers. Magic.
2. Clearly communicate cut-off dates
It’s a busy time of year for everyone so don’t do yourself a disservice by not clearly stating when sales end. Do your customers a favour and remind them that they need to order now. Not later, Now. Get clear about your shipping deadlines and let people know on your website, on your social media, on your email newsletters, by carrier pigeon if necessary.
Then let them know again. Repetition is your friend here. This not only ensures no one is let down by not being able to get the perfect gift, it promotes a feeling of scarcity, which is a great motivator for purchasing. Your customers will actually lose if they snooze and don’t snag your goods in time.
Speaking of, check out The Social Squad’s affordable holiday packages. They’re on sale for the next little while but spots are limited!
See what we did there?
3. Get your community excited
It’s easier to sell to people who already know, like and trust you. If you have any social media channels set up, this is your chance to show up for them. Invite your past customers to join you there. If you’ve been radio silent since last year, last month or last week, you need to dive right in and start showing up for your community regularly. Before you ask your community to buy from you, make sure you are giving them great content that excites them, educates them and inspires them. Our Seasonal Holiday Ad Kit can help you do that.
Be where your people are and bring them from Instagram post to add to cart without leaving Instagram with Instagram Shopping. Instagram Shopping is an a-maz-ing feature that is like setting up a booth at a Holiday market but better. You don’t have to give up an entire weekend smiling until you can’t feel your cheeks anymore. Instead snuggle into your couch, click Share and smile because of the extra cash in your pocket and the amazing gifts under the tree of your newest customer. Our Ultimate Holiday Sales Kit can get you from couch straight to from your Instagram stories and posts. Once everything is set up, it’s super easy to use for you and holiday shoppers.
4. Use digital advertising
While we don’t recommend you do this without supervision (read: please don’t waste your precious dollar, dollar bills), Facebook and Instagram Ads are great ways to cut through the noise and stand out in a crowded market. They help you make sure you are reaching your target audience with an offer they cannot refuse.
You can do this with an Evergreen Campaign, which is small budget advertising with BIG impact. This effective ad campaign is done on a rotating schedule to keep you top of mind and to turn passive followers and subscribers into conversions. Our Seasonal Holiday Ad Kit includes writing, design, setup and targeting so if this sounds like something you need in your life, take advantage of the sale!
You can can also run a sizable Facebook Ad Campaign that drives to a lead capture. The Seasonal Holiday Ad Kit Plus+ includes everything in the Seasonal Holiday Ad Kit times x2! These are both affordable options to help you level up your reach, increase your conversions and have you feeling fancy free.
5. Online Pop-up Shops
Online pop-up shops have been taking over this season. Even if you don’t intend to keep a shop online for the season, this is the most wonderful time of the year to share your best sellers with your email lists, your Instagram followers and your Facebook communities. How many Black Friday, Small Business Saturday, and Cyber Monday sales have you missed out on already? No need to send people to your Etsy page or the store on your website anymore. In fact, you’ll lose so many potential sales by trying to convert people from your Instagram posts to your online store. There’s a fix for that.
If you are a newbie to the e-commerce space and already feeling the holiday time crunch, it’s not so nice to navigate setting up an e-commerce shop alone in time to capture holiday sales. Just like digital advertising, spending your own time setting this up will take twice as long, can be extremely frustrating and might not have the “look” you were dreaming of when sugarplum fairies danced though your head with the vision of an online store. If you have a brick and mortar store and want to serve customers outside your small, geographic area, we can have a pristine online shop set up within a week that looks better than your front window display. With the Ultimate Holiday Sales Kit Plus, you’ll also get the Instagram Shopping Set up included in the Ultimate Holiday Sales Kit. Your holiday sales just went through the roof!
If you already have an e-commerce shop, ease of navigation is one of the biggest reasons your customers buy from your competitors and don’t buy from you, even if your product is better. It’s worth giving your shop a festive once-over to make sure your descriptions show value to your customer and that your listings have something for everyone on the nice list. Maybe even think about serving up some unique holiday gift sets.
Just another way to surpass your holiday sales goals.
Bonus Tip: It’s ok to ask for help.
Holiday shoppers are your friends but if you tend to shy away from getting yourself involved in the holiday rush, you are not alone.
We definitely want to see your eyes glowing with holiday spirit instead of burnt out from your biz. It might be a good time to bring on a team that can hit the ground running and implement for you so that you can actually make it to midnight on New Year’s Eve this year. Check out our Holiday Ad & Sales Packages to make the rest of 2018 the best of 2018.
Some people think arrangements like these costs tens of thousands of dollars, involve a lot of heavy lifting, on-loading, and need to be a permanent solution. The Social Squad has got your back.
PS...There are only a small number of spots available for each package and this offer has been extended to December 17, 2018. If you want to jump on the sale, secure your spot now.
With one of the easiest sales seasons beginning and festive shoppers clamoring to find the perfect gift, along with these tips, we have no doubt that you’ll be able to soar past your holiday sales goals this year!
Enter code ‘HOLIDAYSALES’ at checkout to make a 60% deposit payment on your purchase now.